Representando países com logos
16/06/2008 – 16:26
A Cidade dos Logos andou colecionando marcas de diversos países ao redor do mundo e resolveu disponibilizar um painel com tudo que encontrou.
Marcas que representam países provavelmente são uns dos maiores desafios no design de identidade visuais. Um logo de um país deve representar dezenas de aspectos culturais e geográficos, mas o principal objetivo desses logos é representar esses aspectos para as pessoas que não são do país representado. Isso porque essas marcas são usadas nos departamentos de turismo dos respectivos países.
Cada país tem sua maneira de incentivar o turismo e grande parte deles usam esses símbolos como parte desse incentivo.
Símbolos, cores, formas e tipografias são elementos que podem se combinar e criar uma identidade forte para um país.
Muitos dos países aqui representados preferem fugir de um ícone específico e para não comprometer, acabam apelando para o uso de elementos da própria bandeira ou símbolos abstratos.
Podemos notar que um elemento muito presente nesses logos é o traço à mão, tanto no desenho de ícones quanto na escrita dos nomes. Os logos que mais se destacam vão ganhar posts especiais mais para frente.
Se você tem a marca de algum país que não está na nossa lista, mande para nós! Vamos aumentar essa coleção.
“These are the tourism brands from some countries from all over the world.
Symbol, colors, arrangement, form and typography are elements that can play a role in defining an ownable and memorable brand identity. This sounds straightforward, but many countries with a variety of destinations or rich cultural or geographic assets can’t easily be depicted through one specific icon. Natural characteristics, regional animals or architectural landmarks may not serve as a comprehensive symbolic representation of a nation and all that it offers. Perhaps this is why some countries, as seen in this range of brands, default to their national flag or other abstract elements to create a sense of distinction.
If you know any country brand that isn’t listed here. Let us know!“
edit: Venezuela corrigido. Gracias Cesar Torres.
edit 2: Cyprus, Hungary, Israel, Korea & Taiwan added. Thanks to Mattus.
edit 3: Andalucia, Caribbean, Dominica, Monaco & Scotland added. Thanks to Jeffrey Lin from Green Team.
edit 4: Armenia & Paraguay added. Also, thanks to Mira for Indonesia, Sergio Sanchez for Dominican Republic, obrigado ao Artur pelo do Uruguay.
108 Responses to “Representando países com logos”
Bahamas is great. Australia is great. Bulgaria is great.
By Mac Louis on Jun 16, 2008
Tasmania isn’t a country. Yet.
By Jamie on Jun 16, 2008
China doesn’t have a logo yet ?
By paul tergeist on Jun 16, 2008
excelente coleção. Em um único post temos a oportunidade de apreciar características de design de diversos países, como cada país encarou o desafio de se promover. bela sacada!!!!
By Renato Troccoli on Jun 16, 2008
compañero! el logo de venezuela no es ese… tiene un logo diferente.. solo la palabra venezuela en un color azul y un slogan “donde renacen los sueños”… buscalo aquihttp://www.mintur.gob.ve/portal/
By cesar Torres Chataing on Jun 16, 2008
Where is Israel?
By Hill_W on Jun 16, 2008
Paul, we could not find any for China.
—-
Gracias Cesar, estamos corrigindo la Venezuela.
—-
Hill_W, do you have Israel logo? If yes, please, send it to us.
—-
thanks for the comments, we still looking for more logos.
By admin on Jun 16, 2008
I think the best one up there is the bahamas and argentina.
Dubai’s is horrible! Trying to make arabic type conform to a heart shape is lame! Qatars kicks ass in comparison, good arabic typography by Tarek Attrissi design from the netherlands.check him out here
http://www.atrissi.com/
By meems on Jun 17, 2008
You can find some more here:
http://mattus.web-log.nl/vibe_visual_brand_experie/2007/01/meer_van_hetzel.html
By mattus on Jun 17, 2008
Simplesmente SENSACIONAL esse post!!!
Estou sem palavras!
Muito muito bom!!!
Parabens André e todo pessoal do CdL, de longe, esse é o melhor post de vcs até hoje!!!
Grande abraço e fiquem com DEus
DAniel
By Daniel Campos on Jun 17, 2008
Thanks for piecing this collection together. Interesting to see them side-by-side.
By David Airey on Jun 17, 2008
Is there one for the United States?
Also, I’d like to add, most of those up there look to be composed of crappy clip art. Especially Canada’s and honestly, what’s with all of the super vivid colour and sloppy brushwork typefaces? Surely ALL international tourist stops can’t be rustic tropical artisans ala the Caribbean.
Love Spain, France, Greece, Qatar, Slovakia, the Bahamas, and Brazil.
By Pierre on Jun 17, 2008
Argentina, Mexico, España; simple and eye catching.
By Matt on Jun 17, 2008
cool..
but where is Indonesia??
By BramVoltage on Jun 18, 2008
Here is for Indonesia Tourism
http://www.my-indonesia.info/page.php?ic=1133&id=3142
The Logo can be downloaded from the page in several different forms.
By mira on Jun 18, 2008
Nunca engoli esse logo do Brasil. Li em algum lugar que o estúdio (não lembro qual foi) fez uns 2000 estudos pra chegar nesse resultado. Mas parece que na hora de escolher a tipografia usaram a primeira que apareceu. Tudo bem, até serve como elemento de destaque quando comparada com o usual estilo escrito à mão dos outros logos, mas isso só funciona com todos um ao lado do outro, coisa que só ocorre aqui.
By Louis on Jun 18, 2008
Parabéns pela relação! Há o logo Uruguay Natural(http://www.turismo.gub.uy/) que merece ser acrescentado nesse conjunto. Um abraço, Artur
By artur on Jun 18, 2008
Dominican Republic is not there:
You can find it at the bottom of the page. Without the video strip thingy
http://www.sectur.gob.do/
http://www.sectur.gob.do/Portals/0/images/Utilidades/Banner_Inagotable.jpg
This is another version
http://www.godominicanrepublic.com/images/logo.gif
By Sergio Sanchez on Jun 18, 2008
Abu Dhabi is developing an identity for the emirate.
By Jonathon on Jun 19, 2008
Sorry, I forgot the link.
http://brand.abudhabi.ae/
By Jonathon on Jun 19, 2008
Tasmania? that’s really cute…
By Oliver on Jun 19, 2008
Here’s my collection: http://yarvu.livejournal.com/102678.html
By yarvu on Jun 19, 2008
Hello…Man i love reading your blog, interesting posts ! it was a great Thursday .
By Morgan Webb on Jun 19, 2008
Official logo of Czech republic is another one (and much better :), than the one published here. You should definitively have a look. You can see it on official Czech republic pages at http://www.czech.cz/cz/.
But great collection anyway.
By Jakub on Jun 19, 2008
No se encuentra un logo para mi pais Bolivia.
Saludos
By carakan on Jun 20, 2008
Hi
the touristic logo for estonia is missing too
you can find it here
http://www.visitestonia.com/
look for the ‘welcome to estonia’ at the bottom of the page
By pi on Jun 21, 2008
http://www.romaniatourism.com/
in the up left corner
By vlad on Jun 22, 2008
Here you have the logo of Comunitat Valenciana, in Spain:
http://www.comunitatvalenciana.com/
By ansanma on Jun 23, 2008
Ohh que ganas de viajar!!!
By flavin on Jun 23, 2008
Colombia es pasion!!!
By andy on Jun 23, 2008
O logo da secretaria de turismo em Mexico é
“México vive hoy, vive lo tuyo” -> “Mexico viva hoje, viva o suo”
Não savia que fora de Mexico fosse “Beyond your expectations” :O
gosto muito
By Arturo on Jun 23, 2008
He visto el de la República Dominicana en http://www.centroamerica.tv/es/turismo-rep-blica-dominicana y el de Panamá en una foto de Ruben Blades en http://www.maestravida.com/panamatourism.html.
Me llamó la atención ver vuestra colección en otros sitios (empecé en http://www.jokinsu.com/publicidad/logos-de-turismo-de-diferentes-paises/ y recién en el 3er enlace llego a vuestra página.
By Daniel on Jun 23, 2008
Just only one anotation, Andalucia is not a country by it self, it’s a region of Spain, so … the title is not fully 100% correct ;-P
By Quano on Jun 24, 2008
Funy comparishon!
Romania (V. similar to Poland with the Carpatians)
http://www.romaniatourism.com/
Turkey,
http://www.thetravelwebsite.co.uk/images/turkey_logo_small.jpg
By Palamarakis on Jun 24, 2008
Muy buenos todos los logos de los paises! solo que, ¿Qué onda con México? Porque la frase debe estar en Inglés??? jajaja
By Omar De Jesùs Làzaro on Jun 24, 2008
Galicia
http://www.galiciacalidade.es/ga/imag/logo.gif
By paulo on Jun 24, 2008
Compañero, aún no has corregido el logo de Venezuela.
By Roberto Machado on Jun 24, 2008
I’m not seeing one for USA
By Marla on Jun 25, 2008
Con todo respeto a las distintas opiniones.
Soy venezolano y puedo garantizar que a Venezuela no la representa ese color ni esa página a donde refirió el Sr. Cesar Torres. Esa web es sólo la visión política de como el gobierno quiere imponer su cultura de sumisión “Comunista”.
By Sebastian Salinas on Jun 26, 2008
el nuevo logo de Perú
http://www.confiep.org.pe/facipub/upload/publicaciones/1/1361/img/peru_now_confiep.jpg
un videito (:
http://www.youtube.com/watch?v=zArgUSP6QhU
By Peru Now on Jun 27, 2008
Aqui está um estudo do logo do turismo de Portugal. No fundo tem um link para um documento com o logo.
http://www.turismodeportugal.pt/Portugu%C3%AAs/AreasActividade/promocao/comunicacaoeimagem/branding/Pages/MarcaDestinoPortugal.aspx
By Miguel Correia on Jun 30, 2008
Peru is very nice!!
By Teddy on Jun 30, 2008
If you visit my Webjam, see the post “Regional Branding vs. The ‘Helfe kann Dir keiner’ experience”
There, you’ll find another regional brands!… GErmany, the new South Africa’s brand, UK, India, Turkey…
Cheers!
By Cristian Saracco on Jun 30, 2008
mhmm i really like the colour really tell the world
like it
By Aink on Jul 1, 2008
Muito Bom mesmo!!!
O unico comentario eh que a Tasmania eh um estado Australiano e nao pais.
By Rafael on Jul 1, 2008
«I’m not seeing one for USA»
Third most visited country in the world. 51 million visitors. Goes to show how utterly useless these logos and the massive bureaucracies behind them are.
By Xavier Itzmann on Jul 1, 2008
ME FASCINO EL PODER APRECIAR Y CONOCER POR PRIMERA VEZ LOS LOGOS
SALUDOS DESDE TAMPICO MEXICO
By ELIZABETH on Jul 6, 2008
hey, where is my Incredible India! ?
By arun chakkravarthy on Jul 7, 2008
irrespective to the design of the logos, which place is beautiful and aesthetic to visit?
By arun chakkravarthy on Jul 7, 2008
The Israel logo is wrong. This is it:
http://www.goisrael.com/tourism_eng. I’ve seen this campaign for months.
By Harris on Jul 8, 2008
Dubai is not a country (yet)!!! Just an emirate in the UAE.
By Cezary on Jul 8, 2008
A Chile le faltó el Slogan “All ways surprising”, es un juego de palabras “allways = all ways”
By Willin on Jul 9, 2008
Plants animals suns and rainbows, oh my. Some look very alike (Armenia, Andalucia?)
Indonesia looks very well executed with the Garuda.
Chech rep. and France look like railway logos.
And is that a hidden smiley (the d and
in the Holland logo? I can’t decide if that’s stupid or awesome.
By Niobe on Jul 10, 2008
Excellent collection!
You should include Andorra’s logo http://www.andorra.ad/ It’s simple but clean.
Inspired in your work I’ve created a collection of logos from Spanish regions (including Anadalucía). Hope you like it.
By Juan Ordaz on Jul 14, 2008
Bosnia Hercegovina Tourism Logo.
http://www.bhmc.ae/060524026.jpg
By hamurabi on Jul 17, 2008
Vaya que la mayoria no me gustaron y es que algunos son muy similares y parecen pinturas infantiles, de los pocos que me gustaron fueron:
Turquia
Colombia
Uruguay
Korea
el de argentina parece logo de algun software “silverligth” de microsoft y el de mi pais mexico no me convence
y con todo respeto el mas feo es el de españa
saludos
By leif_erikson on Jul 25, 2008
Cute collection, thanks!
Here’s couple more:
http://www.petergreenberg.com/wp-content/uploads/2007/11/incredible_india.jpg
http://mutiny.files.wordpress.com/2006/07/incredible-india2.jpg
By thanks on Aug 1, 2008
Eita
A tasmania tem tbm? O_O
oloko, + a ilha pertence a Austrália, pra q um logo so deles?
By Otavio on Aug 2, 2008
el logo de venezuela
By sergio on Aug 7, 2008
El Logo de Bahamas es imprecionante muy bueno, moderno, llamativo y expresa muy bien la geografía de su país,Rescato tmabien al de Armenia, Canada , tan fuerte en su identidad incluso Andalucia q es un logo muy versatil y termino con Japon y Australia ambos precisos e imponentes.
Lamentablemente el de Peru( mi país) creo se quedo
By Joaquin on Aug 13, 2008
El Logo de Bahamas es imprecionante muy bueno, moderno, llamativo y expresa muy bien la geografía de su país,Rescato tambien al de Armenia, Canada , tan fuerte en su identidad incluso Andalucia q es un logo muy versatil y termino con Japon y Australia ambos precisos e imponentes.
Lamentablemente el de Peru(mi país)no es muy bueno muy antiguo en mi opinion
By Joaquin on Aug 13, 2008
Your blog is interesting!
Keep up the good work!
By AlexM on Aug 17, 2008
Excelente el de Australia, verdaderamente impresionante y representativo del país.
By Suxan on Aug 30, 2008
Thailand’s Logo:
http://blog.tourismthailand.org/governor/wp-content/themes/tat/images/logo_a.gif
By Guilherme on Sep 19, 2008
Logo de las Islas Baleares en el Mediterráneo:
http://www.canjaume.com/images/logo_illes%20balears.jpg
By algogoku on Sep 27, 2008
I’m from venezuela. Didn’t even know the country had one logo. In any case, the one it has is just awful.
No sabía que Venezuela tenía/tiene un logo. Terrible por cierto. La mayoría se parecen por el estilo libre y de trazos. El de Bahamas siempre me ha parecido muy bueno (ya ese tiene unos cuantos años) y el de España con su estilo Miró también muy bueno. El resto van de regular a simplemente malos.
Saludos.
By Armando (Caracas, Venezuela) on Nov 19, 2008
De cerca, el de México tiene unos detalles en las letras que acá no se aprecian bien. Ese uno de los mejorcitos.
By Armando (Caracas, Venezuela) on Nov 19, 2008
I think Norway Tourism has a logo, but I’m not sure.
By Nolan on Nov 30, 2008
So what was the Venezuela logo that was posted before? The one with Sans Serif font?
I remember it was used on the 90s, and was something like
VENEZUELA
The Best kept secret in the Caribbean
(yes, in english)
Can you put a link to the previous logo?
By algarcia on Dec 7, 2008
me puedes decir que significa el logo de grecia??
By cristina on Jan 28, 2009
The logo from France has changed. You can see the old one and the new one here:
http://www.underconsideration.com/brandnew/archives/viva_la_rebrand.php
Have a nice day.
By jmaraujo on Feb 28, 2009
La nueva marca de Francia ha sido presentada el ano pasado por el ministerio de economia e industria.
Si leen frances veran lo interesante de este logo que uno de los mas figurativos y ha creado mucha pomlémica del punto de vista de los grafistas y designers.
Aqui le mando el link para que puedan agragarlo a su muro, que por cierto es muy bueno.
http://www.tourisme.gouv.fr/fr/home.jsp
By MATILDE on May 6, 2009
Es triste ver que mi país tenga un logo tan horroroso, habiéndo excelentes diseñadores internacionalmente reconocidos. El Ministerio de Turismo, hace ya como seis años, hizo una convocatoria pública a la que participé, pasó la fecha de cierre donde debían decretar al ganador y nada se sabía, luego misteriosamente me llegó un email (en vez de hacerlo Público) donde decian que el concurso había quedado desierto por ninguna propuesta revestía calidad —por demás ofensiva la respuesta—. Meses después apareció ese monstruo que lamentableme e indignamente representa a este hermoso país.
Tristemente ese logo según me han dicho fue creado con letras de clip arts, ni siquiera el “rojo”, que tanto pondera el partido de Gobierno, es rojo… este es una especie de rojo sucio. Descentrado sin gracia ni personalidad. Alguién supuso que “eso” era Identidad.
Quién sabe quién sería el irresponsable que hizo eso y el otro que lo aprobó.
By John Moore on May 11, 2009
Venezuela…
It is sad to see that my country has such a horrible logo, having excellent designers of international renown. The Ministry of Tourism, as six years ago, made a public call to which I participated, spent the closing date where they should declare the winner and no one knew, then I got a mysterious email (rather than public) where they said that the contest had been deserted because none have design quality-offensive response. Months after appeared that monster and outraged unfortunately represent this beautiful country.
Sadly this logo I am told was created with clip art of letters, even the “red”, which weighs both the ruling party, this is red … red? is a kind of dirty. Off without grace or personality. Someone assumed that “that” was identity.
Who knows who would be so irresponsible that he and the other was adopted.
The old Red logo in condensed letters was banned by the government, if it ever was blue (not remember) has always appeared in red.
Established that my opinion is merely a technical description of what happened.
By John Moore on May 11, 2009
impressão minha ou o do japão faz uma alusão a uma baleia?
By icaro on May 12, 2009
hi how r u
i just want to know that
how to creat logo
the logo name is OBAB
PLZ TELL ME
I WAIT FOR UR IMAIL
By Mohd Danish on May 14, 2009
Excelente recopilación de Logos, son todos muy buenos… me gusta el de México, el de Argentina tbn pero no me convence la tipografía. No se puede catalogar ninguno de feo, sobre todo si nunca se ha estado en esos paises, cada uno es representativo del lugar.
By JOSH on May 26, 2009
Here you can find the Swiss logo : http://www.myswitzerland.com
By Gio on Jun 16, 2009
Singapura tem o leão http://upload.wikimedia.org/wikipedia/en/thumb/2/2c/Singapore_lion_head_flag.svg/450px-Singapore_lion_head_flag.svg.png
By Leonardo on Aug 4, 2009
You omitted a few…
Here’s Romania: http://www.webgraphic.ro/romania-tourism-logo.jpg
By Eugen on Aug 9, 2009
buy tamiflu
By NoxBoordbex on Aug 18, 2009
I missing a logo and it’s from Mexico is any one knows why?
By cesar on Aug 28, 2009
Hi! I was surfing and found your blog post… nice! I love your blog.
Cheers! Sandra. R.
By sandrar on Sep 10, 2009
Croatian touristic logo:
http://www.hrvatska.hr/Images/Statics/index_left.gif
By tomo on Oct 17, 2009
hey excelente entrada de donde obtuvieron esos logos son muy buenos me gusta mucho el de el Salvador
By Folliculitis on Oct 19, 2009
Sign: zbdtg Hello!!! chkkf and 5095besvvksupr and 3357 : Cooooool blog really
By pictures of miley cyrus on Oct 22, 2009
Singapore’s logo: http://www.namedevelopment.com/blog/Uniquely_Singapore_Logo.jpg
By Vivian Ong on Oct 23, 2009
Detesto admitir mas, olhando as outras logos, a do Brasil parece beeeeem fraquinha. Até a do Jamaica Online ficou mais encorpada.
By Beatriz on Nov 4, 2009
love the collection!!!
though INDIA is missing!
By tanya bhargava on Dec 16, 2009
Incredibl india logo :http://reservationindia.com/incredible-india-logo.png
By tanya bhargava on Dec 16, 2009